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GOOP - 48 Hours in Austin: Where to Stay, What to Do, and What to Pack


Any local will tell you: Change is afoot in Austin. All it takes is a walk down South Congress Avenue to see for yourself. A Soho House and a third property from Liz Lambert—the queen of Texas boutique hotels—are currently going up on a single block, and young, cool brands like Outdoor Voices and Bumble are putting roots down. They’re joining OG residents like restaurateur Larry McGuire (June’s, Josephine House) and jeweler Kendra Scott. “Austin has evolved into a city of innovation, but one thing has never changed: its creative, supportive, entrepreneurial culture. It’s a town that dreams big and supports its own,” says Scott, who started her jewelry business here. In other words, there are lots of reasons to visit the Texas capital that go well beyond breakfast tacos and live music (though they’re still here and still world-class). Best yet, it’s totally possible to pack it all into a weekend. Here’s how. (If you’ve got more time, check out our guide to the city here.)



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